This article on “Those Stupid Superlative Lawyer Lists” warmed the cockles of my little heart on this gray Friday morning in suburban central New Jersey.  It's a subject about which I have ranted a bit at cocktail parties.  Read the article, which is written from the perspective of a legal marketing consultant, and think about it the next time you have to identify a lawyer to work with.  Or, if you're a lawyer, when you have to decide where to spend your marketing dollars.